Majority of the top hotels and hostels that have managed to stay in business through the pandemic, testify to the usefulness of booking engines and their invaluable contribution to increasing the number of bookings. It helps small businesses like hostels to build a successful direct reservation channel and apply enhanced marketing and sales strategies to boost revenue.
As travel businesses start to reopen and recover from their losses, a recent study estimates direct bookings to hold 43% of the reservations hostels expect to receive in the coming 12 months. Here is a guide to how you can incorporate hostel booking engine software in your business and what benefits you can expect to receive.
What is a Booking Engine?
A booking engine is a reservation processing system that allows accommodation providers like hotels, hostels, vacation rentals, and so on to capture bookings directly through their website, social media, or other marketing channels. The booking engine also collects reservation data along with payment information and integrates this data with other hostel management software like the PMS, channel manager, and payment gateway.
Why are the benefits of using a Booking Engine?
Direct sales: This system helps hostels to sell their rooms directly, eliminating commissions from distribution channels significantly. This increases their profit margins and lowers guest acquisition costs. Booking engines increase direct sales by streamlining the guest’s booking experience and turning the website into an online shop that’s available 24/7.
Extra revenue: Booking engines automate the reservation process and can update information according to changes made by the guests or the authorities. This simplifies the management of rooms and can utilize services like free room upgrades, breakfast, spa, etc, to improve the guest’s experience. This improves the company’s reputation, urging the guests to return to the establishment.
Personalization: Through the website, the hostel can offer personalized services to guests. Through market research, the hostel’s management can tailor their services and their rooms according to the market trends and state of competition. Creating personalized packages also helps improve customer satisfaction.
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